Your Brand Audit.
You really can't start working on branding your business if you don't take inventory of what you already have.
□ Business Name
□ Slogan/Tagline
□ Mission Statement
□ Vision Statement
□ Core Values
□ Story
□ Defined customer profiles
□ Brand Style Guide
□ Logo
□ Colors
□ Fonts
□ Icons
□ Patterns
□ Illustrations
□ Social Media Banners
□ Social Media Templates
□ Worksheets
□ Newsletter Template
□ Email Template
This can look like a lot but not all of these are required. Each business is different. Take your time and create what you think will serve your brand best.