“Where strategy meets design”

I’m Jenn, a visual branding expert who helps coaches to define + design their businesses for growth. I created the On Brand platform to simplify strategy + design, freeing entrepreneurs to focus on what matters most to them. 

Whether you’re a small business owner, designer, coach or consultant -- you are a brand. And branding, my friend, is so much more than just a logo. Consider On Brand a coach, empowering you with personalized action plans to grow your brand at any phase of the journey.  

What is “branding” anyway?⁠

Branding is giving your business a personality! Crafting the right persona is crucial to attracting the clients you want to serve. ⁠

My zone of genius is helping you define + showcase this personality, so you can stay in your zone and thrive.

My clients:

  • Have a goal to help others and have a platform or service that does just that. 

    Some are even serial entrepreneurs who love starting new businesses for their passions!

  • Are entrepreneurs who value their time.

    They prioritize being able to stay in their zone of genius and live their best life.

  • Prefer to focus on their strengths.

    They recognize that learning how to do branding or web design isn’t the best use of their energy.

IT’S TIME TO EVOLVE.

On Brand is here to support the foundation, building and growth phases of your business. 

What stage are you?

>> FOUNDATION PHASE - You’ve got skills + confidence in what you offer. You’re servicing clients and generating income, but need help getting from business idea to standout brand.

Do you know your business’s personality? What problem does your business solve?

If you struggled to answer those questions, you might be in the Foundation Phase.

How On Brand can help in the Foundation Phase:

  • Identifying your core messaging with the On Brand Deck

  • Consultation on how to package your services to reach your ideal clients 

  • Visual branding consultation 

>> BUILDING PHASE - You’re experiencing growth and building toward the next level. Perhaps your digital presence is entirely dependent on social media (risky move!), or your current site isn’t converting. 

How On Brand adds value in the Building Phase:

  • Full-service website design*  *Can include design + copywriting 

>> EXPANSION PHASE - Your business is scaling, pivoting or evolving. These exciting shifts mean it’s time to elevate your online presence. 

Has your target audience changed? What about your services? Mission, vision or values? 

If you know where your business is headed, On Brand provides crucial support to rebrand + refocus.

How On Brand assists the Expansion Phase:

  • Visual identity overhaul, complete with new logo/colors/fonts 

  • Full-service website design*

  • Website refresh

  • Webinar slides, pitch deck design and more  *Can include design + copywriting 

Package Offerings

A cohesive, clear brand identity builds the credibility + trust you need from your customers. On Brand gets you there through a number of custom packages.

You provide assets and copy, On Brand provides a seamless collection process, along with an in-depth content guide to get you thinking about how to present your brand. Your fully custom site even comes with comprehensive platform tutorial videos for easy maintenance. Let’s build a site you’ll be proud of!

Additional offer: Not a wordsmith? We have one! On Brand partners with an experienced copywriter skilled in brand voice, taking care of all your website needs. Select the DESIGN + COPY package and save valuable time + capacity. 

‘Showcase your Brand’

Website Design

You get everything in the Showcase your brand website package above, plus a complete suite of visual branding assets. It includes everything you need to present a cohesive image that sets the tone for your brand, with a logo set, color palette, fonts + more.

‘Define, Package + Showcase’

Full Brand + Website Design

‘Biz Therapy’

Pick My Brain Session

Who do the coaches call when they need a coach? On Brand is adept at helping coaches think through their branding goals and designing custom packaging solutions. 

Click here for details or schedule a call to create a bespoke package that meets your needs.

For a very long time, I struggled with how to represent my business as there are various services available. I’d often been told to hone in on one thing specifically or to find my niche, but that felt very limiting. When I consulted with Jenn, she restored my confidence in being a multi-faceted creative and built a beautiful site for my business, proving that it is possible to clearly display all my offerings in one place. From coaching to web design, Jenn has brought clarity, inspiration and positive impact to me personally as well as in business. I HIGHLY recommend her to anyone looking to jumpstart their career.
— Elle

Think your business could use a rebrand?

The On Brand Deck is the tool you need to start with a solid foundation! For the solopreneur who favors the DIY approach, this is the signature solution to help you get clarity and build a brand you believe in. It’s perfect whether you’re starting a new business or refreshing your current one.


Define your messaging with our poker-size, 55-card deck featuring prompts, definitions, action items, examples + instructions. The On Brand Deck is an exclusive resource to get in alignment with yourself, so you can get in alignment with your ideal clients!