Strategy Meets Soul.
Vision Meets Execution.
I design brands, spaces, and systems that move with meaning, grounded in experience and elevated by creativity.
WHAT I DO BEST:
Brand Strategy + Messaging
I guide clients from fuzzy ideas to clear, aligned brands. Your story, visuals, and mission all in sync.
Website Design (Squarespace Pro)
Websites that look good, work hard, and grow with your brand. From structure and strategy, I build with intention.
Creative Direction
From events to platforms, I bring visual consistency and intentional storytelling to every touchpoint.
Operations + Events
With 15+ years in creative and corporate operations, I design systems that support both the visionary and the day-to-day.
Platform Strategy & Purpose-Driven Tech
I specialize in bringing meaningful platforms to life. From strategy to structure, I help turn big visions into digital products that make a difference.
SIGNATURE PROJECTS
Mothers Marketplace & Resource Platform
A web-based MVP + mobile platform designed to help moms generate income, access mental health support, and find financial and government resources.
Features include a barter network, marketplace, and AI-driven benefit finder
Built using Squarespace, Tally, and no-code tools for rapid prototyping
The Brand Builder in Your Pocket
A digital version of my original On Brand physical card deck, designed to help entrepreneurs clarify their brand vision, values, and voice—anytime, anywhere.
Built for founders, coaches, and creatives who want guided brand building w/o the overwhelm
Features interactive prompts, and favorites tracking
Perfect for client sessions, workshops, or solo brand-building sprints
Created with no-code tools to make it accessible across platforms.
Strain Tracker App
I’m building a personal-use strain tracker designed for everyday people who use cannabis for focus, calm, creativity, or sleep.
With this tool, you can:
Track what you try and how it makes you feel
Save your favorites (and the ones to avoid) And more…
It’s not about chasing the trend. It’s about building a better relationship with what you consume.
STAY TUNED!
Specific Industry Experience
Community, Creativity, and Cannabis
As a Budtender at Hashstoria, I blend firsthand dispensary knowledge with strategic thinking.
Connected dispensaries with event opportunities and community leaders
Educated consumers on intentional cannabis use
Building the foundation for a strain-tracking app MVP to enhance user experience
Cannabis
Managed bookings, and artist flow at BMG and Apple Music
Assisted with high-pressure, high-privacy creative spaces
Collaborated with engineers, radio personnel, and management to keep everything seamless
This experience shapes how I approach sound-focused businesses, podcasts, and creative production environments.
Music
Trained staff and built onboarding systems to support high-touch customer experiences
Opened new storefronts and designed back-of-house layouts for efficiency and flow
Created custom operations manuals.
Worked directly with leadership to align customer service, inventory, and staffing systems
Retail